In this episode of the Business and Interiors podcast, we catch up with Sam Fisher, the event director of Decorex - the UK's leading exhibition for interior design professionals.
Sam shares her journey of over 15 years at Decorex, highlighting how the event has evolved to remain a cornerstone of the interior design industry. She reflects on Decorex’s strong community roots and how the show has maintained its reputation as a hub for high-end luxury and craftsmanship, drawing interior design professionals from across the UK and beyond.
She explains the show's growth, including its transition to London Olympia in 2019, which significantly improved accessibility for both exhibitors and visitors. Sam discusses how Decorex has continued to innovate by introducing new collaborations, feature areas, and interactive spaces that keep the event fresh and exciting. With about 30% of exhibitors being new each year, Decorex ensures attendees are always inspired by new ideas and trends.
Sam also delves into Decorex’s larger role in the interior design industry, offering unparalleled networking opportunities and a platform to showcase craftsmanship. She emphasizes the show’s commitment to sustainability, highlighting initiatives to promote reuse and eco-friendly practices as a core part of its modern approach.
Looking ahead, Sam teases future plans for Decorex, including potential networking events in Olympia’s newly developed space. She portrays Decorex not just as an exhibition, but as a key experience where designers and industry professionals can connect, get inspired, and explore new ideas, solidifying its place as a must-attend event in the design calendar.
